Our Vision

We are a company with stable roots and strong partners. Our ambition has always been to create a solid foundation for our company on which we can grow steadily. Even after more than 30 years in the toy and educational industry, not all potentials are exhausted.

With a reliable feeling for the needs of our customers and the requirements of the market, we react flexibly to every development - whether it is progressive digitalisation, increasing internationalisation or sustainable production. Our strength is the unwavering will to change. We listen and learn. We improve ourselves, every single day. Our goal is to continue to grow successfully with you in the future.

In terms of quality and safety, we will continue to make no compromises in the future: Our guiding principle of making the world a better place will continue to be our corporate philosophy in the future. With us, our customers - the children - are at the heart of all our activities and we feel obliged to produce better products rather than more. Our company should not be forced to grow. The goal is to grow into a better company.

The Mindmap to Success



As a future-oriented company we create a sustainable and valuable world for children with our toys and offer our trade partners trend-setting and progressive concepts.



Our mission is,

...to shape the future of the toy industry with Toynamics.
...to make our brands even better known and firmly establish them in the toy market.
...to reinvent ourselves again and again with proactivity, agility and openness and to drive innovation.




1. We differentiate ourselves through our focus on sustainability as well as our unique products and exceptional service.

  • We define sustainability as the conscious use of resources, from our employees to the materials used for our toys.

  • Our products are characterised by a high educational standard as well as innovation and safety.

  • We see ourselves as a manufacturing service provider with strong customer orientation.

2. Our successes are fundamental and are based on a partnership with our customers.

  • We are an owner-managed company with strong partners at our side.

  • We strive for healthy and sustainable growth.

  • We want to further strengthen our position in the market.

  • In doing so, we do not necessarily want to become bigger, but better.

3. Our brands have potential.

  • With innovative power and the courage to revolutionize, we are increasing our brand awareness.

  • Our high-quality brands are the foundation of our success.

  • Thanks to our proactivity, we are constantly bringing our quality brands to the attention of our customers and always keep the focus on the end customer beyond our customers.

Toynamics UK & Ireland

10b Nursery Court

Kibworth Harcourt



Telephone: +44 (0)116 478 5230

E-Mail: sales@toynamics.co.uk

Office Hours: Monday - Friday 08:00 - 16:00

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