About Toynamics UK

Toynamics UK is a wholly-owned subsidiary of Hape Holding AG and takes over the distribution part in the UK and Ireland. Toynamics acts as multi-brand distribution with colourful and high-quality brands and product range as well as a manufacturing service provider with an attractive service portfolio for the trade.

Originating from Hape International AG and Käthe Kruse GmbH, Toynamics UK offers attractive added values since the change of name and the development from a mono-label to a multi-brand distributor - including innovative POS concepts, a uniform product range management as well as an extensive distribution network, marketing support and logistics services.

Hape is the central brand in the portfolio of Toynamics. Hape toys are innovative and environmentally friendly at the same time. Hape is one of the world's largest manufacturers of toys made from renewable raw materials. All products often meet or exceed the strictest international quality and safety standards. But behind the innovative design and meticulous quality is the even more pronounced ethos.

The brand and product variety of Toynamics is always oriented towards the highest quality standards and offers an above-average innovative range of products from various product categories. Product development is the main focus of all brands. The credo is "We develop toys to the ravages of time. Besides wooden toys, Toynamics offers construction toys, sand toys, soft toys, Arts & Crafts products, board games, puzzles, stationery and baby toys. The portfolio of Toynamics is constantly expanding in order to offer customers the widest possible and well-chosen assortment.

Vision, Mission, Goals

As a future-oriented company, we create a sustainable and valuable world for children with our toys and offer our trade partners trend-setting and progressive concepts.

Production

We use recycled packaging material and manufacture toys from renewable resources such as wood, bamboo, rice and bioplastics, using water-based paints.

History

Step by step to brand happiness: Hape has successively developed towards multi-brand distribution and has built up its sales and brand portfolio over the years.

Sustainability

Toynamics is committed to social responsibility, education, environmental protection and innovation. We also work with local communities, support the construction of schools and work to make better use of available resources.

Make Way For Toynamics!

Our mission is to...

...to shape the future of the toy industry with Toynamics.

...to make our brands even better known and firmly establish them in the toy market.

...to reinvent ourselves again and again with proactivity, agility and openness and to drive innovation.

Our Vision